Aslam Levy » emarketing

The 12 Step Landing page rehab

aslam — Tue, 27 Jul 2010 10:27:51 +0000

Found a great image from the guys at unbounce.com that summarises and simplyfies a Marketing Funnel and the steps you should look at to increase conversion on the page.

Previously the most important measurable of website deliverables was number of hits. We now have a more accurate representation by looking at Unique users and number of pages viewed using websites such as Google Analytics. In my Opinion the next key measurable should be the conversion rate, in other words the engagement user have with your website.

Some people think of conversion only as a product sale, but as can be seen below lead generation and registration forms also count as a conversion.
Click the image for the larger view

Mxit Office Presentation and Office Tour

aslam — Thu, 11 Feb 2010 10:33:31 +0000

As you may have read in my previous post:

On Tuesday I joined a group of bloggers on a tour of Fire ID and Mxit, who are both based in the Stellenbosch Techno Park. The Tour was arranged byDave Duarte, known for amongst other things the hugely popular 27 Dinners

FireID are a hugely successful and proudly South African Startup mentored by Justin Stanford of Silicon Cape Fame.

Second on the list of Startups we visited was the now infamous Mxit.

Some interesting points about the Mxit Service I picked up:
- Currently has a 19Million User Base
- Approx. 20 000 registrations per day
- Has a vested interest in education, the launch of “Tixi” shows that Mxit is serious about this.
- Mxit Xchange, the new classified section has 1.7 Million subscribers
- Mxit Evo is the first PC Client that CEO Herman Heunis deems ”Decent”

Mxit Offices with Herman Neunis

Mxit Future

2010/2011 Outlook

Mxit monitoring screens

Win Stuff online

aslam — Tue, 12 Jan 2010 12:05:25 +0000

Online Marketing is has boomed in the last few years with many retailers seeing the value in having online presence.
The biggest challenge facing them is conversion. How does one get a visitor to your site to engage with your brand, and finally purchase a product.

An Age old Strategy is the Competition Model where customers are rewarded for taking the time and/or effort to look at the products the Retailer has.

Online competitions are great as they also allow Retailers to begin a basic Customer Relationship Management strategy by collecting contact details of people entering these competitions.
Today I visited winstuff.co.za who not only list current online competitions in South Africa, but also reward visitors to their site and Facebook group.

I see this Marketing Model as a win win situation for both Retailer and Customer and recommend you check out:

click to visit...

Another good site

27 Dinner Cape Town #39 – My first.

aslam — Fri, 28 Aug 2009 08:50:03 +0000

Last night I attended my first 27 Dinner. It was Awesome (Considered using the word “Rad”, must be Alex’s Steri Stumpie Presentation). So I rocked up at the Bombay Bicycle Club, wrote my name on a sticker, which found a temporary home on my chest, and proceeded to “mingle”

The layout of the Venue didn’t work that well to get around and meet many people but the section that I was at had a good crowd and luckily for me they were in the travel industry so the conversation flowed well. I enjoyed the edgy presentation that Gordon Parkin (MD of Brandscape) gave, for an “old” guy he was Rad (okay, there, I used it). Then Alex van Tonder (myBrandedLife) ignited all my childhood memories as she showed the KingJames Steri Stumpie Campaign Conversation. Liked the “swords” joke . The guys from on the couch also gave a short presentation on the mediums they use to drive traffic to their websites, nice stop motion. And finally a guy from bobsforgood made us aware of the awesome initiative running on their Bobsforgood website.

My only gripe of the evening was my poor selection of seating which had a bed hanging from the ceiling, as can be seen below. Mega Fail.

All in all, an awesome evening, thanks Dave. I’ll definitely be at the next 27 Dinner and look forward to meeting you there.
-A-

What the F**k Is Social Media? Marta Kagan Presentation proves Print evangelists wrong

aslam — Tue, 04 Aug 2009 12:58:27 +0000

Today I was at a Newsclip News Measurement Company Seminar where the presenter showed slides of stats showing how meaningless it is for South African Businesses to invest in Social Media. Fortunately his MD(who had been to the AMEC Measurement Summit) took a more diplomatic stance saying that Internet in South Africa had not matured and we have not yet seen it’s full potential.

To all the social Media critics see the presentation below:

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Regards:
-A-

Cape Town 1 Year to Worldcup 2010 Kickoff Video

aslam — Wed, 29 Jul 2009 11:15:39 +0000

Backtrack is: CODA – “Blow your Vuvuzela”

Cape Town. Ready to welcome the WORLD!