Aslam Levy

Found a great image from the guys at unbounce.com that summarises and simplyfies a Marketing Funnel and the steps you should look at to increase conversion on the page. Previously the most important measurable of website deliverables was number of hits. We now have a more accurate representation by looking at Unique users and number [...]

As you may have read in my previous post: On Tuesday I joined a group of bloggers on a tour of Fire ID and Mxit, who are both based in the Stellenbosch Techno Park. The Tour was arranged byDave Duarte, known for amongst other  things the hugely popular 27 Dinners FireID are a hugely successful and [...]

Online Marketing is has boomed in the last few years with many retailers seeing the value in having online presence. The biggest challenge facing them is conversion. How does one get a visitor to your site to engage with your brand, and finally purchase a product. An Age old Strategy is the Competition Model where [...]

Last night I attended my first 27 Dinner. It was Awesome (Considered using the word “Rad”, must be Alex’s Steri Stumpie Presentation). So I rocked up at the Bombay Bicycle Club, wrote my name on a sticker, which found a temporary home on my chest, and proceeded to “mingle” The layout of the Venue didn’t [...]

Today I was at a Newsclip News Measurement Company Seminar where the presenter showed slides of stats showing how meaningless it is for South African Businesses to invest in Social Media. Fortunately his MD(who had been to the AMEC Measurement Summit) took a more diplomatic stance saying that Internet in South Africa had not matured [...]

Backtrack is: CODA – “Blow your Vuvuzela” Cape Town. Ready to welcome the WORLD!