Very often in larger organisations, the content and services live within internal departments and business units. However when social media accounts are created, they are not created by service. They are created as the parent brand.
The internal departments however also at times want to have social media presences, and in some cases should. A good strategy in this scenario is to aggregate content published by the internal units by the parent account.
My strategy for the South African government social media presence will begin in a similar way. I’ll provide updates as we progress.